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Our Story

Welcome to The SEED Agency, a Canadian-owned business founded in 2023 by sibling duo Steven and Virginia Amidjinov, based in Toronto, Canada. With a deep understanding of Toronto’s vibrant culture and its people, Steven and Virginia bring a unique perspective to every project they take on.

Steven, with his background in Experiential Marketing and Events, is an expert in crafting innovative experiential concepts and staffing dynamic teams for brand activations, festivals, trade shows, and more. His creativity, attention to detail, and passion ensure that every event stands out. Virginia, a seasoned Corporate Recruiter with a keen passion for People and Business Development, excels in connecting the right talent to the right opportunities, making perfect matches that elevate your brand.

 

Together, they work seamlessly to ensure your brand resonates, is understood, and leaves a lasting impact. At The SEED Agency, we’re dedicated to helping you amplify your voice, grow your brand, and make your event unforgettable.

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What award did we win in 2025?

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Who came up with the name SEED?

Lifetime Friend
Danielle
Image by Annie Spratt

Fun Fact!

We spent
MANY summers together serving hotdogs at our family business in Toronto!
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Who is the youngest 

sibling?

What Does SEED Stand For?

STAFFING

EVENTS

EXPERIENTIAL CONCEPTS

DESIGN

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Steven Amidjinov

Co-Founder & CGO

[Chief Growth Officer]

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Virginia Amidjinov

Co-Founder & CSO

[Chief Seeding Officer]

Copyright 2025. The SEED Agency Corp.

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